Most outdoor brands talk to the already outdoorsy. So we went after the people who didn’t think nature was their thing, with a sneaker that quietly proved otherwise. Nature slid into DMs, popped up on WeTransfer, and showed up on LinkedIn, finding people wherever they were stuck inside at 2 p.m. We reminded them that just 20 minutes in nature can lower stress, sharpen focus, and boost creativity — giving them a pretty good reason to, well, embark.

300% INCREASE IN ENGAGEMENT
FLOOD OF ORGANIC MENTIONS
PEOPLE ACTUALLY WENT OUTSIDE