It was the Super Bowl. That was the brief. Instead of another truck flex, we delivered a message no one expected — a father speaking to his daughter about respect, equality, and responsibility on behalf of a truck brand. The spot cut through the noise of advertising’s biggest stage and gave Ram a cultural moment people still talk about.

MADE A SUPER BOWL SPOT
RUFFLED SOME TRUCK GUYS’ FEATHERS
MET EMMANUEL “CHIVO” LUBEZKI (DP) & HAWKEYE

Forbes x PR Newswire x Detroit Free Press