FIAT

REINCARNATION

Fiat didn’t just need a comeback. The brand needed a second life. We paired the Italian icon with the perfect cultural foil — and yes, DiCaprio read my words — to relaunch their EV. Directed by Joseph Kahn, the film put Fiat back in global headlines and repositioned the brand at the front of the electric era.

INTERNATIONAL PRESS COVERAGE
LEONARDO DICAPRIO READ MY WORDS

🏆 Key Award, Original Music

Carscoops