Launched in the 1950s, the first-ever Fiat 500 democratized transportation as the most affordable car in Italy. Decades later, the brand set out to do it again with the all-new electric Fiat 500e. This time on a global stage.

With help from fellow Italian icon and climate activist Leonardo DiCaprio, we connected the vehicle’s legacy to its reincarnation for a new generation. Still for the people. Reborn for what’s next.

The headlines went global. Fiat got a second life. And DiCaprio definitely didn’t hurt (still can’t believe he read my words). 

🏆 Key Award, Original Music