The original Fiat 500 made transportation accessible to an entire country. The all-electric 500e had a chance to do it again. Different decade, same idea.

With fellow Italian icon and activist Leonardo DiCaprio, we connected the car’s past to its future. Still for the people. Just built for what’s next.

The headlines went global. The brand got new life. And DiCaprio definitely didn’t hurt. Still can’t believe he read my words.