PERIOD.
PERIODS ARE SEXIST
Tampons were taxed as luxury items. Viagra and Rogaine weren’t. Apparently, they were “essential.” So we called it what it was: sexist.
With PERIOD., we turned a policy problem into a public one. Loud enough that ignoring it became uncomfortable.
Michigan repealed the tampon tax. Other states followed. And the system got a little less rigged.
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Effie Finalist
Campaign US Big Awards Finalist -
Tampon Tax Repealed
SXSW Panel Discussion

