Kodiak makes protein-packed breakfasts for people who do more before 8 a.m. than most people do all day. But the brand had the energy of plain, dry oatmeal.

So we gave the brand a voice and identity with a little more grit and a lot more pulse. Something bold enough to match the product and the people buying it.

Shelves started clearing out. Growth followed. And Kodiak’s pancakes (and more) now sell like pancakes.