Kodiak makes protein-packed breakfasts for people who summit things before 9 a.m. But the brand itself had the energy of plain, dry oatmeal.

Fresh off a strategic rebrand, we gave Kodiak a new look and voice that packed the same punch as its products. One that matched the untamed, ambitious people fueling up on it.

Shelves started clearing out. Epic days followed. And now Kodiak’s pancakes (and more) sell like pancakes.

FASTEST-GROWING BREAKFAST BRAND IN GROCERY