MORE LESS
MERRELL
Merrell wanted to grow their women’s business, but the wellness industry was flooding them with detox teas and $300 serums. So we reminded women that feeling good doesn’t come in a bottle. It comes from being outside — the very place most of that bottled stuff was inspired by. This campaign reframed Merrell as the antidote to insecurity, making the outdoors feel inclusive, accessible, and empowering women to get out and get moving with the brand.
+10% INCREASE IN WOMEN’S SALES
+11-POINT LIFT IN BRAND AWARENESS
600MM EARNED MEDIA IMPRESSIONS
DOUBLED CTR & CTV PERFORMANCE
